Learning Center Resources
Choose from a variety of articles, videos, podcasts, and other resources designed to help you make the most of your .ORG online presence.
How to Engage Audiences on Each Non-Profit Social Media Platform
By Ernie Civic, Community Boost
This article is part 3 of an 6-part series called "Digital Marketing Toolkit for ...
Non-Profit SEO Guide: When and How to Use SEO for Non-Profits
By Karen Vela, Community Boost
This article is part 4 of an 6-part series called "Digital Marketing Toolkit for ...
Building an Unstoppable Non-Profit Social Media Strategy in 2022
By Maria Sadusky, Community Boost
This article is part 5 of an 6-part series called "Digital Marketing Toolkit for
The Email Marketing for Non-Profits Guide: How to Create Successful Email Marketing Campaigns
By Karen Vela, Community Boost
This article is part 6 of an 6-part series called "Digital Marketing Toolkit for ...
How to protect your charity’s reputation
A charity’s reputation can be difficult to define. It is an intangible asset, the value of which depends on how good or poor it is in the eyes of its many audiences. In this article, we explore what a good reputation means for charities, the most important risks they face that can cause reputational damage, and how to mitigate risks for the benefit of their audiences, both within and outside the organisation.
.ORG: A Signal of Seriousness
Rick Yount of the Warrior Canine Connection speaks to how the .ORG domain reflects the seriousness of Warrior Canine Connection No-Fail mission to support veterans reconnecting with their communities and each other.
How to Use Content to Drive Donations
Creating great content is all about storytelling and charities have a lot of great stories to tell. Whether it’s a video about the services you deliver on the ground, or an article about the brilliant work of your volunteers, content has the power to build lasting connections with supporters, keep supporters informed, and ultimately drive more donations to your cause.
Podcast: How to Protect Charities from Fraud
Charities, by definition, are in the business of doing good, for their service users, for the communities they serve, and for society as a whole. This podcast covers everything charities need to know about fraud, from the various risks they face to the step they can take to prevent it.
See What’s New on the Cybersecurity Toolkit for Mission-Based Organizations
The updated Cybersecurity Toolkit for Mission-Based Organizations contains tools that can help mission-based organizations improve the security of their communications and better protect their, and their user’s, data. It includes a free tool to send and receive instant messages, photos, videos, or voice calls with end-to-end encryption; ways to encrypt email; and a tool to establish a virtual private network that helps secure your Internet connection.
How to Grow Your Online Presence
Any organization can reach anyone interested in their cause from anywhere, regardless of geographical location or time zone. They only need to be online.
Whether it’s creating an exciting yet navigable website or making the most of what search engines can offer, there are lots of tricks to improve your online visibility, increase the number of people who are aware of your cause, and ultimately maximize your impact.
Dos and Don’ts of Using Data
Mastering data analytics does not require masses of expert knowledge or heaps of effort, but it does require some preparation, reading, and research. Some charities avoid using data through fear of complexity, the presumed shortage of data and resources to handle it, or a supposed lack of expertise. Other charities might use data in wrong ways, such as taking a slapdash approach, lacking defined objectives, not implementing legal and ethical standards, or generally making a lot of easy-to-avoid mistakes. This video from the .ORG Learning Center and Charity Digital outlines the dos and don’ts of data analytics to help you succeed.
How Data Can Inform Your 2022 & 2023 Planning
Sensible charities are always looking ahead. This webinar with Charity Digital, will talk through the fundamentals of using data to inform your planning, exploring, among other issues, what you need to fundraise with different types of donors and how to use the data that comes through your services to drive further impact.
