Welcome to the .ORG Learning Center

A trusted online destination providing useful resources to those in the .ORG Community who are just beginning their journey to establish and promote their cause online. Brought to you by Public Interest Registry.

Bootcamp for Mission-Driven Organizations

What if you have a great idea to help your community and improve our world, but you don’t know how to move from inspiration to action? This 8-part article series will get you up and running in no time!



Check out what’s new on the OLC! You can always view our extensive library here.

Deciding Your Online Presence: Social Media and Website

Deciding Your Online Presence: Social Media and Website

When establishing your online presence, mission-driven organizations, non-profits, individuals, and businesses struggle to set themselves up for success. Creating a website and building your social media platforms offer their own pros and cons. The best approach for long-term growth and success is to use both! This way you can better understand your audience, and your audience can feel more confident and trusting in your brand.
Consumers Feel Best about Spending with Organizations Invested in Their Domain

Consumers Feel Best about Spending with Organizations Invested in Their Domain

Consumers place significant importance on a company having its own domain name, and are notably more likely to trust and feel comfortable spending money online through a company’s domain name rather than via a company’s social media footprint. Read more about why consumers feel best about spending with organizations invested in their domain.
How Data Can Personalize the Donor Experience

How Data Can Personalize the Donor Experience

The fourth article in our series with Charity Digital looks at how data can help charities provide a personalized experience for their donors. Personalization is more than a name at the top of an email. Today in the charity sector, personalization means talking about ‘the donor journey’—the cycle your audience goes through when supporting your charity.

About .ORG

.ORG is the original purpose-driven “generic” top-level domain (gTLD) with more than 10 million domain names registered worldwide. .ORG is open to everyone, providing a global platform for organizations, associations, clubs, businesses and individuals to bring their ideas to life. For more than 30 years, .ORG has built an enduring legacy of trust, preserving an open and secure Internet where diverse communities can establish a trusted online identity and freely share ideas. .ORG is powered by the non-profit Public Interest Registry (PIR). PIR has been a champion for a free and open Internet for more than 15 years with a clear mission to be an exemplary domain name registry, provide a trusted digital identity and help educate those who dedicate themselves to improving our world. PIR was founded by the Internet Society (internetsociety.org) in 2002 and is based in Reston, Virginia, USA.

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