Learning Center Resources
Choose from a variety of articles, videos, podcasts, and other resources designed to help you make the most of your .ORG online presence.
Deciding Your Online Presence: Social Media and Website
When establishing your online presence, mission-driven organizations, non-profits, individuals, and businesses struggle to set themselves up for success. Creating a website and building your social media platforms offer their own pros and cons. The best approach for long-term growth and success is to use both! This way you can better understand your audience, and your audience can feel more confident and trusting in your brand.
Consumers Feel Best about Spending with Organizations Invested in Their Domain
Consumers place significant importance on a company having its own domain name, and are notably more likely to trust and feel comfortable spending money online through a company’s domain name rather than via a company’s social media footprint. Read more about why consumers feel best about spending with organizations invested in their domain.
How Data Can Personalize the Donor Experience
The fourth article in our series with Charity Digital looks at how data can help charities provide a personalized experience for their donors. Personalization is more than a name at the top of an email. Today in the charity sector, personalization means talking about ‘the donor journey’—the cycle your audience goes through when supporting your charity.
The Tax Man Cometh: Types of Audits and How to Prepare
The word “audit” can strike fear in even the bravest of .ORG leader’s hearts, conjuring images of stone-faced heavies in suits, lurking around corners, sifting through binders and boxes. Fortunately the reality is much less dramatic. Audits are a public good, and provide an opportunity for your organization to grow. Let’s go through the main types of audits and how to best respond.
It’s About (Tax) Time: Strategies for Year-End Success
For mission-based .ORGs, preparing for tax time is made easier by following this advice. The best way to avoid anxiety, missed opportunities, and mistakes is to tackle tax tasks throughout the fiscal year, not just at the end when it can feel overwhelming.
Dos and Don’ts of Using Data
In our latest article with Charity Digital, we explore some common mistakes people make when first starting to use data and also offer some best practice advice
Pro Tip: Growth Can Pay for Itself
Non-profits need to fund their operations, but what’s the best way to do this? They can engage in fundraising efforts, seek out corporate sponsors, or simply collect donations. Implementing a combination of traditional donations and paid services can result in both growth and success.
Protect Your Health and Project the Right Image: Maintaining an Online Reputation with “Curb Appeal”
In today’s culture, an organization’s reputation is inextricable from its online one. While the Internet has long ceased to be a place that is separate from the “real world,” the rules of engagement on the web have become ever more important for organizations to value and understand. Participating responsibly online is crucial for mission-based leaders and their teams.
Get What You Need and What You Want: Resourcing Your .ORG as You Grow
If you’re at a place where you’re trying to expand your .ORG, congratulations! You’ve already had an impact on those around you and the communities you serve. Now, help them help you. This sentiment is especially relevant for .ORGs looking to resource a growing mission-based organization.
Webinar: Post COVID-19 Data Trends
Data tells a story. Data provides a narrative. Data gives us a past, present, and future. In this webinar from Charity Digital we explore post COVID-19 data trends.
Pro Tip: Do Your Homework
Regardless of their size, mission-based organizations need to find ways to increase awareness of their organization, increase donations, find volunteers, and otherwise educate the public on its mission and goals. This seems obvious but takes a lot of work. So how can organizations effectively market themselves?
You Are What You Tweet: Three Steps to Creating Social Media that Drives Engagement
Many mission-based .ORGs know that having an engaging social media presence today is a worthwhile endeavor. But they may not know exactly why or how to do it. Find out how to craft engaging social media content in three easy steps in this .ORG Learning Center article.