Learning Center Resources
Choose from a variety of articles, videos, podcasts, and other resources designed to help you make the most of your .ORG online presence.
It’s About (Tax) Time: Strategies for Year-End Success
For mission-based .ORGs, preparing for tax time is made easier by following this advice. The best way to avoid anxiety, missed opportunities, and mistakes is to tackle tax tasks throughout the fiscal year, not just at the end when it can feel overwhelming.
Dos and Don’ts of Using Data
In our latest article with Charity Digital, we explore some common mistakes people make when first starting to use data and also offer some best practice advice
Pro Tip: Growth Can Pay for Itself
Non-profits need to fund their operations, but what’s the best way to do this? They can engage in fundraising efforts, seek out corporate sponsors, or simply collect donations. Implementing a combination of traditional donations and paid services can result in both growth and success.
Protect Your Health and Project the Right Image: Maintaining an Online Reputation with “Curb Appeal”
In today’s culture, an organization’s reputation is inextricable from its online one. While the Internet has long ceased to be a place that is separate from the “real world,” the rules of engagement on the web have become ever more important for organizations to value and understand. Participating responsibly online is crucial for mission-based leaders and their teams.
Get What You Need and What You Want: Resourcing Your .ORG as You Grow
If you’re at a place where you’re trying to expand your .ORG, congratulations! You’ve already had an impact on those around you and the communities you serve. Now, help them help you. This sentiment is especially relevant for .ORGs looking to resource a growing mission-based organization.
Webinar: Post COVID-19 Data Trends
Data tells a story. Data provides a narrative. Data gives us a past, present, and future. In this webinar from Charity Digital we explore post COVID-19 data trends.
Pro Tip: Do Your Homework
Regardless of their size, mission-based organizations need to find ways to increase awareness of their organization, increase donations, find volunteers, and otherwise educate the public on its mission and goals. This seems obvious but takes a lot of work. So how can organizations effectively market themselves?
You Are What You Tweet: Three Steps to Creating Social Media that Drives Engagement
Many mission-based .ORGs know that having an engaging social media presence today is a worthwhile endeavor. But they may not know exactly why or how to do it. Find out how to craft engaging social media content in three easy steps in this .ORG Learning Center article.
Lights, Camera, Donations: Creating a Low-Cost and Effective Fundraising Video
Creating a captivating fundraising video is time well-spent for your non-profit. We’re here to help you create a fundraising video that is both low cost and effective with our 3-S Strategy: Script, Shoot, Share.
How to Secure Your Domain (Part 2)
It’s critical for .ORGs to maintain the safety and security of their domain. Part 2 of our “How to Secure Your Domain” video series offers more steps you can take to protect your domain from inadvertent deletion, unauthorized transfer, or disruption and maintain your organization’s web presence. Watch the full video.
How to Secure Your Domain (Part 1)
Despite use of social media platforms and other mobile applications to create an online presence, an organization’s portfolio of domain names remains the single most important toolset to attract donors, volunteers, and non-profit partners to an organization’s website. As a result, it is crucial for every non-profit to secure these valuable assets from inadvertent deletion, unauthorized transfer, or disruption.
Fundraising Fundamentals: Crafting the Perfect Donor Email
Crafting the perfect donor email is a key part of your fundraising toolkit, but it can be downright tricky to get your message across, especially when email inboxes are more crowded than ever today. Here are some simple tips to help you craft an email that gets noticed—and gets results: