Learning Center Resources
Choose from a variety of articles, videos, podcasts, and other resources designed to help you make the most of your .ORG online presence.
How to Use Content to Drive Donations
Creating great content is all about storytelling and charities have a lot of great stories to tell. Whether it’s a video about the services you deliver on the ground, or an article about the brilliant work of your volunteers, content has the power to build lasting connections with supporters, keep supporters informed, and ultimately drive more donations to your cause.
Podcast: How to Protect Charities from Fraud
Charities, by definition, are in the business of doing good, for their service users, for the communities they serve, and for society as a whole. It sometimes feels shocking, then, that people might want to commit fraud in a sector that exists for the benefit of others. This podcast covers everything charities need to know about fraud, from the various risks they face to the step they can take to prevent it. Whether it’s creating an exciting yet navigable website or making the most of what search engines can offer, there are lots of tricks to improve your online visibility, increase the number of people who are aware of your cause, and ultimately maximize your impact.
See What’s New on the Cybersecurity Toolkit for Mission-Based Organizations
The updated Cybersecurity Toolkit for Mission-Based Organizations contains tools that can help mission-based organizations improve the security of their communications and better protect their, and their user’s, data. It includes a free tool to send and receive instant messages, photos, videos, or voice calls with end-to-end encryption; ways to encrypt email; and a tool to establish a virtual private network that helps secure your Internet connection.
How to Grow Your Online Presence
Any organization can reach anyone interested in their cause from anywhere, regardless of geographical location or time zone. They only need to be online. Whether it’s creating an exciting yet navigable website or making the most of what search engines can offer, there are lots of tricks to improve your online visibility, increase the number of people who are aware of your cause, and ultimately maximize your impact.
Dos and Don’ts of Using Data
Mastering data analytics does not require masses of expert knowledge or heaps of effort, but it does require some preparation, reading, and research. Some charities avoid using data through fear of complexity, the presumed shortage of data and resources to handle it, or a supposed lack of expertise. Other charities might use data in wrong ways, such as taking a slapdash approach, lacking defined objectives, not implementing legal and ethical standards, or generally making a lot of easy-to-avoid mistakes. This video from the .ORG Learning Center and Charity Digital outlines the dos and don’ts of data analytics to help you succeed.
How Data Can Inform Your 2022 & 2023 Planning
Sensible charities are always looking ahead. This webinar with Charity Digital, will talk through the fundamentals of using data to inform your planning, exploring, among other issues, what you need to fundraise with different types of donors and how to use the data that comes through your services to drive further impact.
5 Steps for Charities to Master Data Analytics
This video, in partnership with Charity Digital, features five important ways that charities can master data analytics. Though analytics has a reputation for being tough, applying data can be easy when you have a clear goal in mind. These five steps can help set your charity up for long-term success.
Introducing the Cybersecurity Toolkit for Mission-Based Organizations
Access a collection of free tools, guidance, resources, and training designed to help mission-driven organizations that may not have extensive cybersecurity expertise but want to take steps to protect their online activities.
Deciding Your Online Presence: Social Media and Website
When establishing your online presence, mission-driven organizations, non-profits, individuals, and businesses struggle to set themselves up for success. Creating a website and building your social media platforms offer their own pros and cons. The best approach for long-term growth and success is to use both! This way you can better understand your audience, and your audience can feel more confident and trusting in your brand.
Consumers Feel Best about Spending with Organizations Invested in Their Domain
Consumers place significant importance on a company having its own domain name, and are notably more likely to trust and feel comfortable spending money online through a company’s domain name rather than via a company’s social media footprint. Read more about why consumers feel best about spending with organizations invested in their domain.
How Data Can Personalize the Donor Experience
The fourth article in our series with Charity Digital looks at how data can help charities provide a personalized experience for their donors. Personalization is more than a name at the top of an email. Today in the charity sector, personalization means talking about ‘the donor journey’—the cycle your audience goes through when supporting your charity.
The Tax Man Cometh: Types of Audits and How to Prepare
The word “audit” can strike fear in even the bravest of .ORG leader’s hearts, conjuring images of stone-faced heavies in suits, lurking around corners, sifting through binders and boxes. Fortunately the reality is much less dramatic. Audits are a public good, and provide an opportunity for your organization to grow. Let’s go through the main types of audits and how to best respond.