Mastering data analytics does not require masses of expert knowledge or heaps of effort, but it does require some preparation, reading, and research. Some charities avoid using data through fear of complexity, the presumed shortage of data and resources to handle it, and a supposed lack of expertise. Other charities use data in the wrong way. Too many charities take the slapdash approach, lacking defined objectives, not implementing legal and ethical standards, and generally making a lot of easy-to-avoid mistakes. This video from the .ORG Learning Center and Charity Digital outlines the dos and don’ts of data analytics to help you succeed.
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